The Dos and Don'ts of Instagram Stories

Oct 27, 2017


Welcome to Rapid Rank SEO's comprehensive guide on the dos and don'ts of Instagram Stories. As social media becomes increasingly influential for businesses, it's crucial to understand the power of Instagram Stories and how to leverage this feature effectively. In this guide, we will explore the best practices and avoidable mistakes to ensure your Instagram Stories shine.

Understanding the Importance of Instagram Stories

In today's digital landscape, Instagram Stories have emerged as a powerful tool for businesses to engage with their audience. With over 500 million daily active users, Instagram Stories provide a unique opportunity to reach a broad range of potential customers. From showcasing behind-the-scenes content to promoting new products, Instagram Stories offer an innovative way to connect with your audience in an authentic and engaging manner.

The Dos of Instagram Stories

Create Attention-Grabbing Content

When it comes to Instagram Stories, captivating content is key. Craft visually appealing stories using high-quality images, videos, and creative design elements. Grab your audience's attention from the first frame and keep them hooked till the very end. Utilize the various features available, such as filters, stickers, and interactive elements, to enhance your content and make it more engaging.

Utilize Story Highlights

Instagram allows you to save your Stories as highlights on your profile. Take advantage of this feature to curate and showcase your best content, enabling visitors to learn more about your brand. Organize your highlights into relevant categories, such as product launches, behind-the-scenes, tutorials, testimonials, and more. This way, potential customers can easily access the information they are interested in, increasing engagement and brand visibility.

Include Call-to-Actions

Make your Instagram Stories actionable by incorporating clear call-to-actions. Encourage your audience to swipe up for more information, visit your website, subscribe to your newsletter, or participate in polls and quizzes. By providing specific instructions, you guide your viewers to take the desired actions, ultimately driving traffic, leads, and conversions for your business.

Engage with Your Audience

Instagram Stories offer an excellent platform for two-way communication with your audience. Encourage interaction by including interactive features like polls, quizzes, and question stickers. Prompt your viewers to share their opinions, input, and experiences. Engage with their responses, acknowledge their contributions, and foster meaningful conversations. This not only strengthens your relationship with your audience but also boosts your brand's visibility on Instagram.

Analyze and Optimize

To ensure the success of your Instagram Stories, it's essential to monitor your performance and make data-driven decisions. Utilize Instagram Insights, third-party analytics tools, and A/B testing to gain insights into your audience's preferences, behaviors, and engagement levels. Adapt your content strategy based on these findings and continuously optimize your Instagram Stories for maximum impact.

The Don'ts of Instagram Stories

Don't Be Overly Promotional

While Instagram Stories provide an opportunity to showcase your products or services, avoid being overly promotional. Viewers engage with Stories to find valuable and relatable content, not to be bombarded with ads. Instead, focus on providing informative, entertaining, or behind-the-scenes content that aligns with your brand's personality and story.

Don't Neglect Story Consistency

Consistency is vital to maintain your brand's identity and establish a connection with your audience. Avoid erratic or irregular posting schedules as it can confuse your viewers and diminish their interest. Develop a content calendar and determine the optimal frequency for posting Instagram Stories. This ensures a steady flow of engaging content that keeps your audience coming back for more.

Don't Ignore User-Generated Content

User-generated content (UGC) is a powerful tool to harness the enthusiasm and loyalty of your audience. Don't miss out on the opportunity to incorporate UGC into your Instagram Stories. Encourage your followers to share their experiences with your brand, and feature their content regularly. UGC not only strengthens the bond between your brand and your customers but also portrays your business as authentic and trustworthy.

Don't Forget to Plan and Preview

Before publishing your Instagram Stories, take the time to plan and preview your content. Consider the order, timing, and narrative flow of your Stories. Be mindful of the fact that each Story is temporary and will disappear after 24 hours. Ensure your content tells a cohesive story, even if broken into multiple elements. Preview how your Stories look before sharing them, and make any necessary adjustments to ensure a seamless viewing experience.


In conclusion, understanding the dos and don'ts of Instagram Stories can make a significant difference in your social media marketing strategy. Rapid Rank SEO is here to help your business leverage the power of Instagram Stories effectively. As a leading provider of top-notch SEO services, we specialize in optimizing your online presence, boosting your search rankings, and helping you connect with your target audience. With our expertise, you can master the art of Instagram Stories and elevate your brand to new heights. Contact us today to learn more!

Cindy Lester
Great guide on the dos and don'ts of Instagram Stories! It's so important to know how to make the most of this feature for business. This article covers all the essential tips 📸💡
Nov 11, 2023
Hamadi Hachemi
I appreciate the detailed insights on dos and don'ts. It's valuable for my social media strategy.
May 25, 2022
Kim Tucker
The section on avoiding common mistakes is particularly useful for refining my approach to Instagram Stories. Thanks!
Mar 17, 2022
Jim Goodwin
The examples provided really clarified the dos and don'ts. Thanks for the practical advice!
Nov 11, 2021
Cody Hinkle
Brilliant breakdown of dos and don'ts. Looking forward to implementing these strategies.
Apr 12, 2021
Mary Stevenson
The article is a great source of information for anyone looking to improve their Instagram Stories.
Dec 25, 2020
Jennifer Dondero
Very informative article. I'm eager to see more tips and tricks for Instagram Stories.
Jan 22, 2020
Jacques Lague
The dos and don'ts are clear and helpful. I’ve learned a lot from this article.
Dec 2, 2019
Pavel Shchukin
Leveraging Instagram Stories effectively is crucial for businesses, and this guide has laid out the key principles.
Jul 25, 2019
Paula Sheppard
This guide has motivated me to polish up my Instagram Stories. Thank you for the guidance!
Mar 30, 2018
Jaster Quintanila
Great tips! I'll make sure to keep them in mind when creating my Instagram Stories.
Jan 2, 2018